The Makeup Insider
The Makeup Insider is a fortnightly one-on-one podcast exploring the life and career of makeup artists, hosted by freelance mua Vanessa Barney.. Finding your community of other likeminded mua’s – the creative, artistic, talkative, flexible, adaptable with a good eye for colour kind-of-people, can often be daunting. Like, where do you start? The Makeup Insider is designed for just that. To build a collaborative online community of artists to build their confidence, connections and help drive their career to the next level.If you’re just starting out or have been in the industry for a long time, tune in now, check out the key takeaways in the show notes and subscribe so you never miss an episode. Find Vanessa @vanessabarney @the.makeupinsider
The Makeup Insider
I Grew Almost 2,000 Followers in 5 Weeks. Here's What Actually Worked.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of The Insider Diary, I give a personal update on how work and content creation have been going. The main focus is my Instagram growth, I've picked up almost 2,000 followers in five weeks by posting reels daily, and I break down exactly which reels worked, which ones flopped, and the workflow behind it all. I also cover my content days and open the waitlist for my upcoming hair masterclass.
- Started posting reels daily from 18 March this year.
- Nearly 2,000 new followers in about five weeks.
- Biggest lesson from the whole run: people only watch for 7 to 13 seconds. The hook decides whether they stay.
- My workflow: uses ChatGPT to help with captions, hooks and on-screen prompts, edits everything in the Edits app, posts to Instagram first, pulls the original file from Edits (not a re-download from Instagram) to post on TikTok, then reposts from TikTok to YouTube Shorts.
- Next move: repost her best performers again with a reworked hook, using ChatGPT to help tweak them.
- Advice for anyone starting out: just start. Mistakes are part of it. You'll find your style along the way. Collaboration helps (like her episode with Max) but isn't essential.
- Announcement: the waitlist is open for her hair masterclass. Format isn't locked in yet (leaning look-and-learn), and it'll be offered virtually too, so it's not just for Sydney or Australia.
