The Makeup Insider

Destination Weddings Demystified: Tips from Maddy Baucia

Vanessa Barney Season 3 Episode 80

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In this episode, Maddy Baucia shares her journey from managing Mecca stores and working in the Australian film industry to building a thriving bridal hair and makeup business in Italy. She dives into the challenges of transitioning to a competitive destination wedding market, managing logistics in Tuscany, and refining her business strategies. Maddy also highlights the importance of adaptability, networking, and curating a professional kit to meet the demands of destination weddings. She offers insights on client acquisition through social media, the value of word-of-mouth referrals, and her approach to team building. Maddy concludes with motivational advice and product recommendations for aspiring destination artists.

Key take aways

  • Maddie moved to Italy to focus on bridal hair and makeup.
  • Working in film and TV taught her valuable skills for bridal work.
  • Building an online presence is crucial for attracting clients.
  • Networking and relationships are key to finding work.
  • Investing in business systems can streamline operations. Logistics are crucial for wedding planning, especially in remote venues.
  • Setting clear financial targets can lead to unexpected successes.
  • Establishing a minimum booking rate helps manage client expectations.
  • Clients find Maddy primarily through TikTok and Facebook groups.
  • Instagram followers are less important than showcasing quality work.
  • Coaching calls are available for those seeking guidance in the industry.
  • Maddy emphasises collaboration over competition among artists.

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