The Makeup Insider
The Makeup Insider is a fortnightly one-on-one podcast exploring the life and career of makeup artists, hosted by freelance mua Vanessa Barney.. Finding your community of other likeminded mua’s – the creative, artistic, talkative, flexible, adaptable with a good eye for colour kind-of-people, can often be daunting. Like, where do you start? The Makeup Insider is designed for just that. To build a collaborative online community of artists to build their confidence, connections and help drive their career to the next level.If you’re just starting out or have been in the industry for a long time, tune in now, check out the key takeaways in the show notes and subscribe so you never miss an episode. Find Vanessa @vanessabarney @the.makeupinsider
The Makeup Insider
A Masterclass on Branding for Makeup Artists with Rowena from Preddy Creative
Episode Highlights:
Guest: Rowena, a seasoned expert from Pretty Creative
Topic: Creating a brand that captures your individuality and speaks directly to your ideal clientele in the beauty industry
Key Takeaways:
1. Beyond the Logo:
- A brand is more than just a logo; it's about visual consistency, communication, and engaging content.
- Focus on your unique qualities rather than emulating others' success.
2. The Branding Process:
- Rowena compares building a brand to layering a cake: start with a solid foundation that reflects who you are and what you stand for.
- Face your fears, self-doubt, and imposter syndrome to build an authentic brand.
3. Authenticity and Core Values:
- Authenticity is powerful and resonates with clients.
- Align your brand with your core values to attract the right clientele.
4. Practical Branding Insights:
- Transitioning from corporate to startups requires affordable, quality branding services.
- Rowena's 'quickie' service offers efficient branding without breaking the bank.
5. Actionable Advice:
- Seek clarity on what makes you unique and build on feedback.
- Continuously align your offerings with your brand values, allowing for adaptability and transparency.
6. Rowena's Personal Branding Journey:
- Her experience in graphic design and innovative approach to branding highlight the importance of infusing your brand with your true self.
- Rowena's work with small businesses shows that effective branding can be achieved quickly and affordably.
Connect with Rowena:
Instagram: @preddycreative
Website:
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Hi and welcome to the Makeup Insider. I'm your host, vanessa Barney, makeup artist, hairdresser, educator and all-round beauty junkie. If you've ever felt lost or lonely in your makeup career, this podcast is for you. I'm here to interview makeup artists and other industry professionals, to give guidance and be the mentor I needed early in my career. With a new episode every Tuesday, don't forget to hit subscribe so you don't miss a trick, and if you like what you hear, please rate and leave a comment. I hope you enjoy. Today on the Makeup Insider, I'm joined by Rowena from Pretty Creative. Thank you for joining me.
Speaker 2:Hi, I'm so excited to be here yeah.
Speaker 1:I'm excited to chat, but first of all can you just tell the audience a little bit about yourself and where they can find you on all socials and online?
Speaker 2:Well, the joy of having a unique name like Pretty which I always tell people is like pretty, but with d's instead of t's um, is that I have the same. You can find me everywhere on pretty creative um, nobody else is challenging me for that one, and I've been in business now for six years, but I have actually been a graphic designer for over 20 years now. Um, obviously, 15 of that was for the man, and then I have gone out and business for myself and I've just celebrated my sixth year anniversary oh, happy birthday and congratulations.
Speaker 1:Amazing so 20 years as a graphic designer yes, and it was.
Speaker 2:Oh wow, I was actually supposed to be an accountant and it was a whole journey of breaking down, you know, a whole bunch of the stereotypes. Even back then breaking down all the stereotypes that being a graphic designer was the pike out, oh, okay, you know what I mean.
Speaker 2:Like you know, taking out stuff, it seemed that I wasn't, you know, going the smart way. I could have gone, like I was destined to be this accountant, because my brain does numbers very well, but it also does a whole bunch of other things really well you know what?
Speaker 2:I just saw that on your um Instagram about numbers, about algebra, there was a post on your stories, I think so honestly, I geeked out when I had to do algebra with my son the other night and he's just like, but you draw pretty things for a living. And I'm like, yeah, but this stuff also gets me going.
Speaker 1:I don't mind some numbers too. Actually it is. It is fun, um, and I think I I did hear your podcast with Suze and um. You did speak a bit about um, how you ended up where you are. So if people want to hear about that, it is on Suze Chadwick podcast and I can always link to that in the show notes as well. But we are going to talk about branding. We are Because there's always a lot of chat about branding. But what is branding?
Speaker 2:Branding.
Speaker 2:I feel like so often everyone assumes that it is just getting a pretty logo and going on your way. But branding is actually a lot more and I feel like there's a lot of these complex concepts around being in business and stuff and it can be quite overwhelming and I'm very much forced to find it right down. And branding is kind of how you are perceived and what you are known for and how you can represent that on every facet of your business. So, yes, it does mean having a logo that's true to you. It does mean showing up on socials and having a great presence, but it's also how you talk, how you show up to networking events. You know, if you get to the stage of a website, making sure that all of your content is written in a way that is true to your brand and to how you show up. So it's also it comes down to, at its core, consistency. So it's how you show up consistently across everything visually, verbally, your content. It's all of those things come together and that, to me, is what branding is okay.
Speaker 1:So having a kind of a consistent plan to show up as yeah, okay, or a consistent way of showing up, yeah, and I think sometimes that can be very confronting for people, especially when you're you know stepping.
Speaker 2:There's so many big things when you're stepping out into, you know working for yourself or you know moving away from what has typically been a safe space where you've made, you've been working for someone else and they've told you what the rules are sort of kind of starting to create your own rules can be like a very confronting thing for a lot of people, and it's not just a professional journey, it's also quite a personal one, especially when you are your business yeah, if there's someone listening and it's, they're like oh my gosh, I don't have a brand, I don't have any branding.
Speaker 1:And they, they're listening to this and they're like this, it just sounds so big. What's the first thing that you can do to work towards your branding or establishing your branding?
Speaker 2:I think the very first thing that people can do is really get a level of clarity on the things that make them special in that space. Because, let's be honest, you know there's there's a sea of makeup artists, there's a sea of graphic designers, and to show up looking like someone else it can be very tempting to do that. You see someone else's success and you go well, clearly that's what I have to do for my brand to have that level of success. But there's layers to branding. Like I said before, it comes down to the fact that the reason that person has that success is that they've probably got a brand that's very true to them and how they show up and those types of things, and it is. It's a layering. I kind of talk about branding as a cake. You can't have the top layer of a cake without having the bottom layer of a cake. So it's about getting that very first step so that then you can put the next layer on and to.
Speaker 2:If you're getting overwhelmed by that first step, it is. It's just taking that step back and going what do I want to be known for? Who am I going to be showing up as? What is it that makes me special? Like and one of the the first points are cool that you can get this level of clarity is by asking for feedback. You know, getting those testimonials, getting like I've got a testimonial form that I send out to people. You can do it through, like very free platforms and things like that. But I don't only ask for the positive, I also ask for the negative. You're brave Because, honestly, though, you know the majority of the time it's all positive, but it gives me the chance to lean into the things that I can improve on. It also gives me clarity. I might show up thinking that, say, my honesty and color is why people love me. That say, my honesty and color is why people love me, but what it is that they actually value is that I am really bold and really confident.
Speaker 2:So it means that I can, and I do think that so often we think that branding is this thing set in stone. We all evolve. Where people we grow, it's having that adaptability and that just that transparency, that it's not a one and done thing um. And if it comes from a place of being genuine and true to who you are and having those that constant sort of reassessment, you'll be fine. You know, um, yeah, I'm not saying there won't be dips and waves and those sorts of things, but ultimately that's who you are as a person. You will will grow, you will change, but having that adaptability and having that transparency with yourself, it will show, it will shine, just like it will also shine if you're being fake if you're showing up as someone that you're not actually.
Speaker 1:Yep, okay, someone that you're not actually, yep okay.
Speaker 2:So how can branding help a makeup artist business? It can really help you stand up from the crowd and claim your unique space so that people will come to you for x, y and z. You know, I think so often. We think that you know there's so many cliches attached to everyone's industry and it's so easy to just blend in, to try and keep up with the joneses.
Speaker 2:When you're a solopreneur which many people in my industry are, many people in the makeup industry are you're. You're your most unique asset because there's no one like you, there's no one that can do things in the way that you do them. So, rather than if you're showing up as someone else, rather than ensuring your success, it would just ensure that there's two of those people out there. So, basically, I would say that branding can help and make up artists business, because it amplifies who you are okay, okay, so.
Speaker 1:So if your branding is um true to who you are, then you will attract people more suited to you like to your souls.
Speaker 2:So, yeah, okay, I will be honest, I went through exactly like you would think as a branding specialist. When it came to doing my business branding, I've been like, yeah, sure, I've got this holy. I went through all the things that my clients do. I went through the fear, I went through the the self-doubt, I went through imposter syndrome because I'm not those types of things and I had what I fondly like to call brain shame. Like you know, I'm sort of cringing when I handed out a business card or cringing when I sent people to my social media and those types of things.
Speaker 2:And as soon as I started to show up as myself, I attracted amazing women in business. Like they became my favorite people to work with and it was the people that valued who I was that became my most. They screamed from the rooftops for me and I think that once you realize that you attract that person and it becomes like a spider web, it becomes in a positive way because that person is going to recommend you to this next person when they hear they need a makeup artist, and so those people become your advertising for you. So the amount of work that I've had from referrals, because they loved working with me and they want to share that experience with anyone and have it spread far and wide, because I showed up as myself, because they related to that person and they want other people to have that so I guess the the same is true.
Speaker 1:If your branding isn't in line with, or you don't have good branding, the same is true. You will attract the wrong people. Well, maybe not the wrong people, but maybe people that don't align with you.
Speaker 2:If your branding isn't, and that's exactly what I mean by having um a brand that will adjust.
Speaker 2:so I have a brand that is adjusted over time because I realized as my business grew I started working with clients that weren't as aligned, because I was told that I was supposed to build my business in a certain way and it moved me further away from working with the people. I really enjoyed having that one-on-one experience. I really enjoyed having that camaraderie and that real support thing. As I started to work with bigger businesses I lost that and I lost some of the joy. But I adapted and I started to really that's by working in my business. That's how I was able to refine who my best client was and to attract more of them.
Speaker 2:So it's that adaptability, Like I started putting out there that I was going to be working with bigger businesses and doing these bigger branding things. And yes, I got work and you know it was well paid, but it didn't bring me the joy and the reason that I got into this in the first place. So it is a process and that's why I think that the truest thing like, if you have a brand that's reflective of you, you will always be your business, you will always be in your business.
Speaker 1:Yeah.
Speaker 2:So yes, you can grow and yes, you can change what your services might be, you can change who you might work with and stuff, but ultimately, at its core, it's you might be, you can change who you might work with and stuff, but ultimately, at its core, it's you.
Speaker 1:Do you like reassess your branding yearly, or anything like that?
Speaker 2:I would say I assess it. Um, so I I do a CEO day a month where I kind of look at my figures and look at how things are working and stuff. And I do this at a very if I'm honest, like I'm sure people go a lot deeper than I do, but I do it at a very basic level, um, but one of the things that I do do is, every time I'm looking at introducing a new service or I'm looking at, you know, maybe I've had a few months where I've really struggled with a particular type of client rather than pushing through. I've kind of taught myself over the years that when things start to feel a bit, it's a really good time to check back in with some of those things. It's a really good time to check back in with.
Speaker 2:How did that come about? How can I stop that from happening again? And do you know what your branding can do that for you? You know, maybe it's, for example, I got very blatant with who I work with and who I don't work with, and I put that out there and it may seem like detrimental, but when people see the who I work with and they see themselves on that list and you know it's everything from literally just women in business to people who are open for suggestion and help. That is something that I put on there because I realized that a lot of people they just wanted me as a robot and that's not how I work in my business. So by having um, working with people that are open to suggestion and open to um collaboration and that personality and those types of things, and defining that and putting it out into the world, I got more of it okay, you know, is that something that you?
Speaker 1:I mean how to? I'm just thinking about how to put it out there. Is that something that you put on your website, who I work with, and then sort of yeah, okay, it's kind of like manifestation, right, it can?
Speaker 2:be, scary. You have to say, oh well, I don't work with these people because, let's be honest, like times are tough and they can be tough, but you've really got to think about is it worth your mental health, is it worth the stress of dealing with that kind of person? And I do. I constantly assess, for example, the way that my packages work. I can't. I work really fast and so I need to be working with one person that can sign off things really fast.
Speaker 1:Yeah, okay, that makes sense.
Speaker 2:I can't work with having three people to sign things off because it slows everything down. So one of the conditions of working with me in those packages are you the person in charge of making decisions in your business.
Speaker 1:Mm-hmm.
Speaker 2:It's as simple as that. And if the answer is no, that doesn't mean I can't work with you. But we need to look at a different way yeah, okay yeah, so it's just yeah, that's great example thing is, as soon as you start putting those boundaries in place and you start putting those lines within your brain and stuff like that, that's how you start to narrow down who you're working with the most and that's how you start to become the person that people go. Oh, I want to be like them.
Speaker 1:Is it niching? Is that niching? Sorry, what was that? Is that called niching, when you niche down?
Speaker 2:It's exactly that, and I feel like so often people feel like they have to niche right away.
Speaker 1:Yeah, okay, but.
Speaker 2:I feel like it's something that happens over time and then suddenly you go holy crap, I've got my niche.
Speaker 1:Yeah, okay. So depending on where you are in your makeup journey, if you're fresh and new, like at the beginning of your career, or if you're sort of five, ten years in, you can. Yeah, you can.
Speaker 2:You might have already niched or you might not have and I will say that because, let's be honest, it is as much as we have our amazing biz buddies and those types of things. I definitely advocate for fostering those kinds of relationships because they will be your lifesavers, whether they're in the industry or in just in business in general. And when you actually start to have those people to bounce the ideas off and things like that as well, and you, you, you might be just fresh and you might go. You know what. What brings me joy? Like what do I enjoy the most about this? Like it's funny, I've come full circle in my business.
Speaker 2:When I was at university, logos were my jam, like they just something about. It spoke to me other people, it was advertising, other people is this and I went and I learned a lot of things through working in corporate and working for myself and I kind of tried something out and just because it didn't work didn't mean I failed. It just kind of started to narrow that niching process down a little bit and I've come full circle.
Speaker 1:20 years of my career, working for myself.
Speaker 2:Now logos are one of my primary things that I do, as well as that core branding, and if I'd leaned into it sooner, those were the things that always brought me joy. So I think in those early years it is definitely about just having a level of awareness and checking in with yourself that you may have chosen to go left and you realize that right might be a little more aligned. That's fine, just adjust, adjust your course. You know you might say that you really enjoy doing commercial work, but then you've realized that you really want to go back to doing like one-on-one weddings, for instance yeah, or events, or whatever, yeah and so you can adjust your course, but I think, checking in with what actually brings us joy as well as money, let's be honest.
Speaker 2:but like what brings us joy, it will feed through into our brand, it will feed through into the energy that people get from us.
Speaker 1:Yeah, great. So what would you say if someone's listening and they're like oh, I need to get my branding in check or I need to start branding? What are maybe three quick tips they can jump to that aren't overwhelming.
Speaker 2:So the first tip isn't necessarily quick and it's very much what we've sort of covered across some of the other things that we're doing Naming and claiming your unique brand values. So if you think about any industry and again of course we're going to lean into the makeup industry thinking about some of those clichés, they're there for a reason, right. So you know, thinking about what some of those cliches are around the makeup industry, it can be positive, it can be negative. But then kind of using that as a benchmark to go well, I'm not that I'm this Right, I'm not that I'm this or not only am I a perfectionist at what I do, I'm fast. And looking at those things, that kind of start to make your own little shape of who you are within your business. So I'll give you some examples of how I've done this in my business Graphic designers. Typically everyone thinks we're expensive, everyone thinks we're creative. Because we're in a creative industry, sometimes they feel like it takes a really long time and that we are pretty cool.
Speaker 2:You know, like we're like modern slick pretty cool, right, yeah, and a lot of that is what I struggled with through my career.
Speaker 2:There's a lot of those boxes I didn't tick, but I was still a graphic designer and I thought that I was failing by not being those things, but what it actually was is that I had some really cool, unique things that I was bringing to the table that I wasn't celebrating, so I was either embarrassed of them or I felt like that meant I wasn't enough of a graphic designer, and those have actually become the core of my business by leaning into my little weird things, right. So I love a pun and a dad joke, so people come to me for my energy and my fun and my. I bring a lot of that to the table, no matter who I'm working with, Whereas before I was supposed to, I thought I was supposed to play too cool for school.
Speaker 1:Right.
Speaker 2:And so not only did that come across as fake, it leaned into some of the, some of the things that possibly people found that intimidating. You know, they thought I was supposed to be cool and all those sorts of things, and they're probably feeling uncomfortable and stuff as well, and we're bringing two fake sort of things to the table, whereas if we meet in a really genuine place where comedy and fun and laughter and realness is on the table, that's going to bring a lot of value, and so that's one of the things I bring to my brand. So, instead of fun which, let's's be honest, they don't actually need me to be fun what they actually need me to be is energetic yeah and the other things sort of play into it.
Speaker 2:Um, another example is, yeah, graphic designers are creative. I'm creative, but what sort of creative am I right? So I'm quite a strategic thinker, like I really. We've already talked about algebra, like it's how my brain works. Um, I've worked in advertising agencies which kind of have yeah, it's creativity, but there's definitely a process to it and like thinking about what the effect of this is going to be. So I'm strategically creative. I'm thinking about, if we do this thing for you now, in six months' time, when you've got the space and the time and the money, we're going to do this thing and it's going to build up your brand over time, you know.
Speaker 2:So it's not just me going, I'm going to make pretty things. There's a thought process Like that's naturally how my brain works, so that's something I bring to the table. You know, I'm bold, I'm in your face. I'm sometimes a little bit too much for people. That's fine, because there's people that need that from me, but it doesn't lean into those stereotypes. Um, you can go onto my website and you'll see what I mean. You go onto my website. I've had people come to me and they go wow, your website's really. You once they've met me in person, see me on my stories. Go onto my website, we have a meeting. They're like wow, I feel like I already know you. You know because I've shown up in those ways, so by naming and claiming those things.
Speaker 2:Now some people have extensive documents. I realize that this is possibly a long-winded first tip, but it's probably the most important one. I see that people skip over and it's probably because it's not pretty. You know, yeah, pretty, it's all of those things, and so when you dig into the many facets of this and stuff like that, you can have whole documents written on this. I literally bring it down to those words. I have four or five. Sometimes they change, sometimes they adapt, depending which direction I'm heading my business, but they kind of stay very similar in a very similar space. But it's what you do with these that leads into tip two, which is okay when you start to put your branding out there.
Speaker 2:Anyone that's worked in business has felt the ick feeling. I call that intuition. Everyone feels it differently. I feel mine in my stomach and my throat like, but often the way that I sort of use my values is I might be showing up and something feels ick. I might be putting out a post and writing something for on social media and it feels off and it feels hard and it feels like I'm pushing against something. Often if I check in against one of those values from tip one, it's because it's not aligning. So one of my values is honesty and I might be doing something that's like because I feel like I should say something but it's actually not what I believe, and so I have to think about flipping that.
Speaker 2:I've sometimes leaned into doing things in a softer way and those sorts of things, or you know, very chat GTP style, which don't get me wrong, it definitely has its place, but it felt a bit flat, a bit generic and those sorts of things. That's not who I am, I'm not flat, I'm not generic. So it gives me that sort of benchmark like reminder. Showing up as myself is my biggest strength and if it's not aligning with those values, chances are it's wrong. Yeah, okay, you know, because I think so much when we sort of people jump to Canberra and they get pretty pictures everywhere and they get very overwhelmed and it can be a bit much, but even I I jump into Canberra and I use templates as a basis for things.
Speaker 2:Sometimes I still have those values running through my head. You know, I'm not going to go for something that's softer and floral and feminine. I'm going to. I could still do that, but in a bold way. You know what I mean? Yep, and it just becomes this really good narrowing so that you're not distracted by all the other fancy stuff. It becomes that this is my space. So what's our first one name and claim your brand values name and claim your brand values.
Speaker 1:What's our second one?
Speaker 2:the second one is use those as a filter for everything you start creating for your business okay okay, and so you can use those to build the foundations of your brand and I think it brain step. Maybe we'll do this as 2a, but when you're starting to think about what you need to create for your brain, let's just say you're starting at ground zero, right?
Speaker 2:yeah instead of leaning into what the j Joneses think you should do or what everyone else is doing, start to use those things. What's going to have the most impact for me straight away? So for example, let's say you are specializing in the wedding industry.
Speaker 1:Yeah, okay.
Speaker 2:That could be, especially because weddings are typically it's as in a makeup artist, it's very much in person and stuff you might need to leave behind, or you might need a price list that you can hand out to wedding venues or wedding planners those types of things. That's going to be the thing that's going to have the most impact and move the dial for you right away is going to have a fancy website straight away necessarily going to do that. No, you know it's very. You need to make those initial contacts. Think about what's going to have the impact for you straight away. You don't need to jump into a massive website. Establish an amazing social media presence. Don't do it on five platforms, do it on one. Make that your little mini website.
Speaker 2:But I think so often we think branding is this massive, huge thing that must be all ready to do all at the same time and we need to dump it down and be like but it's actually a gradual process. We are small businesses. It's not always in our bank balance to be able to do that. So think about where those marketing dollars are going to have the most impact for your particular business. It might not be business cards. It might be a flyer you can leave behind that has more information. You know it might be a price list, a single page price list on a website. Maybe that's what.
Speaker 2:Yeah that's it, or even just a single page website, you know it doesn't have to have, yeah, five and again it comes back to keeping up with the joneses yeah, it has the most impact, because I want you to see, ultimately, as a designer, if you were coming to me in this situation, I want to be able to see the thing that has the most impact so that you come back and you have more exciting, fun things for me. Yeah, you know, I want to see your success so that you can come back to me and I can play more and have fun with your brain yeah so ultimately and it's not just a one and done it will be a process.
Speaker 2:It may not be a hundred percent right now, that's okay. Just have the awareness and the adaptability. And if all of this is sounding overwhelming, it comes down to step three Talk it out, get out of your own head with it. Talk to your biz buddy, talk to a specialist like me and talk through some of your options, because it's literally. We are a community. You know we're all in this to help each other out. Especially in service industries, connections are the best thing to do. So talk it out, have the conversations, make the biz buddy within your same industry and have the chats and see how they did it, because there's room for all of us. Have the chat because often it will get it out of your brain and there'll be like the glaring answers sitting there going ah, this is what you need to do.
Speaker 2:Yeah, so get out of your own head, talk to a specialist. It doesn't mean just because you're talking to me doesn't mean you have to hire me. I love a chat. Clearly we're here, I'm having a chat, but have a talk to someone about it, you know your success does not mean that you have to do it all by yourself.
Speaker 1:So, um talking to a professional expert like yourself, um what kind of services do you offer to help somebody get their branding underway?
Speaker 2:well. So, as I mentioned earlier, I've really moved away from working from some of those bigger businesses. I do do some work for them still, but my joy, my happy place, is working with like-minded souls. It's working with the startups and the level ups and I call them level ups because often you know those first two to three years are messy. Let's be honest, it's a process and they often will come out the other side with the level of clarity as they start to sort of compound all of these branding bits and go actually this is what I need, this is what I want to do, and they'll come to me at that stage. But I'm still very honest about the fact that I understand that money can be an issue, time can be an issue, but they still obviously need quality. And I felt like so often the branding industry was being diluted by things like Fiverr, by Canva logos, which, by the way, everyone, they cannot be trademarked, they cannot be copyrighted, they cannot be. Any of those things that you create on Canva cannot be copyrighted, just so you know.
Speaker 2:So, someone else can shop the same thing. You won't actually have a legal leg to stand on, just for future reference. Um, so I recognize that there is I'm not sure if you've heard about the. You can have it fast, cheap or good, but you can't go through, yeah, so if it's fast and cheap, it won't necessarily be good. I have created a service that means you can actually have it all. You can have all three, right? So it's an amazing way that I love. And, of course I've already mentioned I love a pun, so they're called a quickie, which is very tongue-in-cheek and leaning into all the innuendo and everything, but I can get a logo done in as little as two days for you.
Speaker 1:Yeah.
Speaker 2:At a price that works for those businesses. But I think so often again, we all think that branding is just a logo. So I've created custom days so I can crank out. The other day I cranked out 20 custom Canva templates for a business in a day.
Speaker 1:Yeah, what did you do for me? What was the package I did? Was mine a quickie.
Speaker 2:What did I have? So, again, if you've got particular services that you're after, yours was a quickie. It was a fantastic quickie, I must say, but I customized it for you. You already had a logo that was working for you. You just needed some tweets and we looked at the thing that was going to have the most impact for you and I created a package for you within the quickie structure, which means you get things done fast and we do a lot of pre-work and those types of things and we crank out as much as humanly possible in those couple of days, you know you helped me get my Instagram in check.
Speaker 2:We got lead magnets for you.
Speaker 1:Yes, we did. We got so much done, I forgot about them. Yeah, we did.
Speaker 2:We got eaves done and that's really like I want you to be able to get out and use them. The lady I worked on the brand for last week she didn't have a logo or any canva templates seven days ago. She has all those things they're starting to roll out this week. So the whole point is I want it to be a brand that not only you can get it out fast, but I understand that it can be overwhelming. So it comes with a little bit like video diy how to, how to videos customized for what you need because, let's be honest, being handed over a pile of pretty things.
Speaker 2:It sounds like a great idea in theory, but the logistics and the practicality of it is where I found a lot of people were falling down. So I'm there for that implementation week. I'm there for that support, which is where a lot of small businesses were telling me well, that's great, but then it doesn't get rolled out for six months. I want you to have start having that impact and that success of an amazing brand now yeah, did you tell us where we can, where the audience can find you.
Speaker 1:So, uh, oh, yeah, you did pretty creative. Yeah, yeah, yeah, everything's pretty creative, like I said yeah, that's right, the name is not.
Speaker 2:Nobody's fighting for it. I have to spell it out all the time. Uh, being a kiwi, I always say my d's and t's weird so that people always mishear it anyway. But on all the platforms, um, if you want to get a feel for me, instagram is probably the best place, and if you want to read more about the particular services and see some examples of work.
Speaker 2:All of it's over on my website. Really easy peasy. I offer a free brand chat to anyone that wants to have something like this. I say it's 20 minutes, but I'm going to be realistic. You get so much value because clearly I cannot shut up.
Speaker 1:Love it, love it. Well, thank you so much, that was great.
Speaker 2:I really hope that people have understand now that branding doesn't need to be full on. It's meant to be fun, yeah.
Speaker 1:And you can start small.
Speaker 2:Your business.
Speaker 1:You can help you to attract the right people.
Speaker 2:That's how we met.
Speaker 1:That's how we met. That's how we met. Thanks, rowena. Thanks for joining me today on the makeup insider. I hope you've enjoyed the show. Please don't forget to rate and subscribe, and I'll see you soon. Bye for now.